About Us

  • Date: November 25, 2021
  • Time to read: 3 min.

Our blog is here to help you learn more about moving to a more sustainable life. One that is eco, but also ethical. We believe everything we do should not be to the detriment of either our planet or anybody living on it, so fair trade and ethical products resonates deeply with us.

Why Fairtrade?

The movement was started by Traidcraft in the 1970’s when a bunch of activists realised that we needed to change the supply chain and ensure farmers got a better deal for their produce. Right now, according to Fairtrade Organisation there are there are over 1.65 million farmers and workers in 1,226 producer organisations and Cooperatives across the Fairtrade system. Whilst many people know about fair trade bananas or fair trade cocoa the mark certifies hundreds of goods, from bamboo socks to knitwear, from candles to cushion covers and everything in between! The organisation has changed the market and is now also focusing on sustainable development and organic farming. But it is much more than ensuring a minimum price, the premium hemps villages in developing countries, everywhere from Latin America to Bangladesh, the premium is invested to improve better lives for the farmers and their communities, helping to make them sustainable and in many instances, to be more environmentally friendly.

Why Sustainable?

Because, quite simply, we have to change business practices and consumer practices. We have to break the damaging cycle we are in which sees our seas full of plastic. But sustainable is more than just ensuring the product is made from a sustainable source or is recycled or recyclable. It cuts through the core of what we do, from our zero waste packaging (we avoid plastic bags and bubble wrap unless reusing packaging materials sent to us). If you are looking to move to a zero waste lifestyle we have a whole litany of products to help you. I won’t delve into them too much here, as we have a blog coming on them shortly, but briefly we have reusable coffee cups, reusable drinking straws, reusable bags, solid shampoo bars, alternatives to easter eggs in our reusable easter eggs, cloth nappies and reusable menstrual pads, handmade soap and so much more! Oh and don’t forget the new fairtrade chocolate bar from Eat Your Hat – which has fully compostable packaging! As I said a full detailed blog on advice to move to zero waste is coming shortly!

So Why called Danu?

She was an Irish Goddess, the Mother Goddess of Tuatha Dé Danann people. Danu represents the earth and its fruitfulness. She is a nurturing Goddess but also a warrior, a fighter who is full of knowledge and wisdom, passing on her influence to help the De Danann in imparting her wisdom on them and nurturing them back to health. In her warrior ways, she has tenacity and does not give up easily. The more I learn about Danu, the more I realise she is perfect for helping us heal, protect our earth and fight for its future. Danu world, also can be read as Da new world, and perhaps there is a bit of that as well, we are looking to do business differently, to be sustainable and change the way we look at products and their impact, not only on the people who make them but also in our precious world we live in. I hope in reading this you feel you have met your tribe, if so welcome to Danu.

Maebh & Pete

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